$3M–$20M Annual Revenue
I help Shopify & WooCommerce companies eliminate tech bottlenecks, stabilize their systems, and scale revenue more efficiently — without hiring a full-time CTO.
I help DTC founders solve the operational, technical, and growth problems that prevent scale. My work combines engineering, ecommerce, automation, and data-driven decision-making.
Ongoing technical leadership, architecture planning, and execution support tailored to your revenue stage and growth goals.
A deep dive into your stack, systems, workflows, and revenue blockers. You get a prioritized roadmap for stabilizing and scaling your tech — often unlocking cost savings that exceed the audit fee.
Hands-on guidance for migrations, rebuilds, subscription deployments, or major product launches where failure isn't an option.
Rapid triage for site outages, subscription failures, checkout problems, or tech debt that's starting to break revenue.
Hi, I'm Andrew — a Fractional CTO & DTC Systems Architect.
For over 20 years I've built and optimized digital systems for ecommerce brands, subscription companies, and high-growth online businesses.
I've architected platforms doing 7-figure months, run engineering and IT teams, led operations, and solved the messy, high-stakes technical problems most agencies aren't equipped for.
My background blends engineering, ecommerce operations, marketing automation, technical SEO, and analytics, so I'm always thinking about both system stability and how those systems drive traffic, conversion, and LTV.
If you're a DTC founder feeling the strain of a fragile or chaotic tech stack, I can help you stabilize, simplify, and scale.
Ready to stabilize your tech stack and scale with confidence?