Available for Q1 2026

Fractional CTO for
DTC Brands

I help Shopify & WooCommerce companies at $3M–$20M eliminate tech bottlenecks, stabilize their systems, and scale revenue more efficiently — without hiring a full-time CTO.

Book a Discovery Call View Services
Andrew Bossola
20+
Years Experience
$50M+
Revenue Scaled
50+
DTC Brands Helped
1,000s
Tech Issues Resolved
// Capabilities

What I Do

I help DTC founders solve the operational, technical, and growth problems that prevent scale. My work combines engineering, ecommerce, automation, and data-driven decision-making.

01

Systems Architecture & Tech Stack Stabilization

  • Site performance, reliability, and speed
  • WooCommerce / Shopify engineering oversight
  • Subscription & membership system architecture
  • Klaviyo, ShipStation, Finale integrations
  • Workflow + automation mapping
02

Ecommerce Optimization & Revenue Growth

  • Conversion optimization (CRO)
  • Subscription revenue expansion
  • Customer journey mapping
  • Klaviyo lifecycle improvements
  • Abandonment & winback flows
  • Technical SEO & site health
03

Operational Efficiency & Scaling

  • Fulfillment system design
  • Inventory & order-flow automation
  • Technical debt cleanup
  • Team/process restructuring
  • SaaS & vendor cost audits
  • Vendor selection & negotiation
  • ERP and data pipeline oversight
// Ideal Clients

Who I Work With

  • DTC companies doing $3M–$20M in annual revenue
  • Run Shopify or WooCommerce
  • Have subscription or membership models (or should)
  • Need technical leadership but not a full-time CTO
  • Feel the pain of system fragility, bottlenecks, or tech chaos
  • Want to scale without burning out their team

Industries

Supplements & Wellness Fitness & Outdoors Consumer Goods Coaching & Education Digital Products Memberships
// Selected Work

Case Studies

Real results from real DTC brands. Here's how I've helped companies scale their systems and revenue.

Kats Botanicals
VP of IT & Systems Architect

Kats Botanicals

Scaling a high-volume WooCommerce operation serving DTC and B2B channels.

View Case Study
McMillan Running
Lead Developer & Technical Architect

McMillan Running

Subscription & membership architecture for thousands of paying members.

View Case Study
View All Case Studies
// Latest Insights

From the Blog

Technical insights for DTC founders who want to scale smarter.

The DTC Tech Stack That Actually Works in 2026
Dec 18, 2025 · 10 min read

The DTC Tech Stack That Actually Works in 2026

Cut through the vendor hype. Here's the ecommerce tech stack that actually matters for DTC brands at $3M-$20M.

Read Article
The Hidden Costs of Tech Debt
Dec 12, 2025 · 6 min read

The Hidden Costs of Tech Debt

How technical shortcuts compound into revenue-killing problems — and why you can't afford to ignore them.

Read Article
How to Scale WooCommerce Properly
Dec 23, 2025 · 8 min read

How to Scale WooCommerce Properly

The infrastructure decisions that determine whether your WooCommerce store thrives or crashes under load. Most agencies get this wrong.

Read Article
View All Articles
// Let's Talk

Ready to Scale?

If you're a DTC founder feeling the strain of a fragile or chaotic tech stack, let's talk about how to stabilize, simplify, and scale.

Book a Discovery Call Request Technical Audit