Technical insights for DTC founders who want to scale smarter. Ecommerce architecture, subscription systems, and the tech decisions that actually matter.
Cut through the vendor hype. Here's the ecommerce tech stack that actually matters for DTC brands at $3M-$20M.
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How technical shortcuts compound into revenue-killing problems — and why you can't afford to ignore them.
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The infrastructure decisions that determine whether your WooCommerce store thrives or crashes under load. Most agencies get this wrong.
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The signs that you've outgrown ad-hoc technical leadership — and why a fractional CTO might be the right move before you're ready for a full-time hire.
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The technical causes of subscription churn that most DTC brands overlook. Fix these issues and watch your retention improve.
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It's probably not a capacity problem. It's an architecture, prioritization, and technical debt problem.
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